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What is SEO?

SEO is all about optimizing your website to appear on search engines. It is about optimizing the content on your website so that it will appear in important positions during organic searches on a search engine. In simple terms, it is essentially about getting the eyeballs towards your webpage that would improve the visibility and reach of your business or brand, generate leads and eventually more revenue and profits. The more you can reach, the more you can convert.

SEO is more about understanding what the audience wants when they search than being about learning and working out magical search algorithms. Below are some essential facts that you should know about SEO.

Essential facts that one should know about SEO

To be able to achieve effective results, focus your efforts around creating the content after analyzing the following-

Who is the audience?
What are they searching for?
How are they searching?
When are they searching?
Why are they searching?

SEO aims to rank your website higher in that industry. It requires the creation of appealing content through on-site optimization and off-site optimization. This demands a blend of technical and marketing skills. On-site optimization is more about creating content with relevant keywords & phrases and having a technical structure that would attract inbound links. Off-site optimization is all about engaging in social media or other platforms, by building links manually to your webpage.

Don’t forget to evaluate, measure and review the impact and performance of your website periodically. Revamp the strategy often based on the updates in the search engine and demands of the industry that you are into to be able to achieve optimal results.

To be successful, it requires a proper understanding of how search engines work says, for instance, an understanding of what criteria does Google consider while ranking the websites. Though there are several factors, everything can be brought under two broad terms- relevance and authority.

Relevance is determined by how appropriate the page is for that particular search and by Authority, it looks at how trustworthy the site is. Relevance factor of a website can be improved by appropriate keyword selection and content creation. And Authority can be improved by acquiring inbound links and mentions from external sources.

Why worry about all these, when all that you could is to sign up with our digital marketing team and avail greater visibility for your brand, who would take care of the complete process and responsibility to generate leads? We from Cloudi5 Technologies, offer SEO services to improve the penetration of your brand in the market, with a set of unique and novel strategies, designed by our SEO Experts.