Why Is It Important To Have A Responsive Web Design?

Cloudi5

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With the rapid increase in the use of smartphones, studies have shown that about 80% of traffic to websites comes from mobile devices. Websites that do not automatically adjust to the size of the screen, but demand manual intervention are not appealing enough to gain users and visitors. To attract and retain such users, it is important to optimize your website to function effectively on both small and large screens. Having a professional website is important for a business.

What is a responsive website design?

A responsive website is one that has a layout and design with the ability to adjust itself to various screen sizes, depending on the dimensions of the device that the visitor uses to view the site. Irrespective of the device that the visitors use, the attributes of the site automatically corrects itself to appear perfectly every time.

To align with the rapid pace of advancements in customer requirements and demands, responsive website design practices have evolved that allow designers and developers to build a single version while using the same HTML code across multiple types of devices, and a CSS that can adjust to the layout depending on the device used.

Why is it important to have a responsive design?

Enhances the user experience - Akin to a brick-and-mortar store, customers tend to move away from the site, if it is not responsive-enough to deliver a seamless experience. A responsive design with easy navigation enhances the user-friendliness of the site, no matter if they are accessing the site from a mobile device or from a desktop. If they are able to access all buttons and menus effortlessly, rather than pinching and zooming, they are more likely to stay on the site for a longer period of time.

Improves SEO - Having a responsive website design improves the visibility of your site on search engines. Because search engines like Google are designed with an algorithm that considers usability and responsiveness on mobile, as a key determinant while ranking websites for a search, improving the website responsiveness automatically places a site on its top.

Cost-effective strategy - Investing in a responsive website yields results that last on a long-term basis. Because it employs a CSS that can adjust to any device, you don’t have to worry about losing the visitors when new devices gain momentum. When Google updates its algorithm, all that you need to do with a responsive site is to tweak the content and code, which otherwise demands building a completely new website.

Fast loading times - Website speed is important, and a responsive website loads faster on all devices irrespective of their type and dimensions. This tends to attract the attention of users and adds a competitive edge as customers abandon websites that take more time to load.

Multiplies traffic and conversion - Because significant traffic arrives from mobile devices, accounting for more than half of all internet traffic across the world, it is highly important that websites are responsive to such devices. Such a design increases the visitors and drives conversions, as users tend to spend more time on the site.

Are you looking to invest in building a responsive website design? Cloudi5 Technologies, a state-of-the-art web design company, shall put forth our exposure, experience, and expertise to help you arrive at an excellent web design. The best way to design a website is to contact us, for we are a click away- No matter if you are creating a new one or looking to improve a business website to make more returns.